The challenge

• New interactive edition of the Code of Conduct
• Individual visual appearance requested
• Publication in various languages with different writing systems (e.g. Latin, Thai, Chinese, Cyrillic, Greek)
• Balance between standardisation across global borders and individualisation according to local wishes
• Display of interactive elements such as pop-ups and mouseovers in the print version

Our solution

• Development of a design that is recognisable as an Allianz corporate design and yet independent
• Positive user experience and motivation by means of activation elements and various information levels (didactics)
• Flexible, easily adaptable design for the print version and different languages
• Optimisation for different devices (desktop and mobile version)